County level dealers should not blindly follow the

2022-07-22
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At present, the building materials industry is facing the dilemma of channel sinking, and more and more door and window brands have embarked on the road of county-level investment promotion. It can be expected that county-level door and window dealers will become a beautiful scenic spot in the door and window industry in the future

at present, the building materials industry is facing the dilemma of channel sinking, and more and more door and window brands have embarked on the road of attracting investment at the county level. It can be expected that county-level door and window dealers will become a beautiful scenic spot in the door and window industry in the future. However, in terms of the current investment attraction of door and window enterprises, the market acceptance rate of doors and windows is relatively high in the first and second tier cities, which requires county-level door and window dealers to do a good job in franchise, sales and other aspects

first, don't blindly choose big brands

in the past building materials exhibitions, big brands in the door and window industry will show up at the exhibition. The new product series launched by big brands every year is the first choice of powerful big dealers at the county level. In their cognition, they are positioned to be only big brands, big brands are rich, and small brands don't look up to them! Whether a brand can survive in the county-level market for a long time depends on many factors, not big brands

indeed, the products of some brands are too high-end, and the target consumer groups in the county-level market are very few. As a result, there is a price but no market. The design of some brand products is too advanced, and the consumption concept and consumption trend of county-level market lag behind, so the products are difficult to be accepted by consumers for a time. Some brand products are very suitable for the market, and the sales volume is also very good. That is, the supply cycle is too long, and consumers (consumers in county-level markets have a weak awareness of booking in advance, and will use it in a short time) don't buy it. Therefore, county-level door and window dealers should not blindly choose big brands according to the actual situation when joining

second, don't follow the successful dealers at will

insiders pointed out that some current door and window dealers have such a mentality: a successful dealer in a certain place makes a certain series of a certain brand very good, and I also want to do it. Dealers participate in the annual business meetings or new product launches of different brands every year. Door and window manufacturers often explain the cases of successful dealers at the meetings, in order to make other dealers follow suit. Some door and window dealers will choose to do a series of products without thinking. Their thinking is that they can do well, and so can I. However, "products that sell well in Sichuan may not sell well in Hebei". Similar door and window products are placed in front of different consumers, which may be acclimatized

indeed, consumers in different regions have great differences in consumption awareness, brand selection, consumption ability, product style, supply cycle, product price, after-sales service, etc. if door and window dealers do not analyze the specific problems according to the above differences, blindly follow the example without market research and analysis, and follow the trend, it is easy to lead to low profitability, even waste people and money

in a word, for county-level door and window dealers, on the one hand, they should ensure that the door and window brands they join meet their own needs, on the other hand, they should learn to analyze specific problems in the process of operation, and do not blindly follow the trend

[source: youzhiya doors and windows news http://www.yzymc.cc/index.php?m=Article& ; a=index& id=7】

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